This parameter is only applicable if is
set to cups. Its value is a free form string of options
passed directly to the cups library.
You can pass any generic print option known to CUPS (as listed
in the CUPS "Software Users' Manual"). You can also pass any printer
specific option (as listed in "lpoptions -d printername -l")
valid for the target queue.
Multiple parameters should be space-delimited name/value pairs according to
the PAPI text option ABNF specification. Collection values
("name={a=... b=... c=...}") are stored with the curley brackets intact.
You should set this parameter to raw if your CUPS server
error_log file contains messages such as
"Unsupported format 'application/octet-stream'" when printing from a Windows client
through Samba. It is no longer necessary to enable
system wide raw printing in /etc/cups/mime.{convs,types}.
""
"raw media=a4"